The readers of The Age newspaper are inquisitive. The Forever Curious campaign takes the ordinary and the everyday and reveals the story beneath the obvious.
SBS Program Idents
This press ad was designed to run in The Age newspaper itself. The back and front of one page was booked. The story was about light illuminating a subject and the ad was designed to work in the same way. When the ad was held to the light, the entire story was revealed.
Ready for the show appeared in a theatre program for a show The Age was sponsoring.